iGaming Glossary

A white label refers to a product or service that is created by one company and then rebranded and sold by another company as if it were their own. In other words, a white label solution allows a company to offer a product or service without having to invest in the resources needed to create it from scratch.

For example, a company might use a white label sportsbook solution to offer sports betting to its customers without having to develop the platform themselves.

The white label provider takes care of all the technical aspects of the sportsbook, such as the software and odds management, while the company that has purchased the white label solution can focus on branding, marketing, and customer acquisition.

White label solutions can be beneficial for companies that want to enter a new market quickly or expand their offerings without incurring the costs of building and maintaining a new product or service.

However, it's important to note that not all white label solutions are created equal, and companies should carefully evaluate the provider and the quality of the product or service before making a purchase.