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Betsoft Gaming opens up award-winning portfolio to Betsson Group in latest signing

Monday, 10 October 2022

Innovative slot provider and casino giant join forces in new deal


Renowned content provider Betsoft has signed with industry titan Betsson Group to integrate its award-winning releases across Betsson’s iGaming brands.


A commitment to excellence has made Betsoft a leader in the iGaming industry. With a long-term reputation for high quality products, Betsoft also offers unparalleled service to its clients and is independently certified and licenced to allow access throughout Europe, Latin American and South Africa.


Successful recent releases such as Take the Bank™ (part of the popular ‘Take’ series), Primal Hunt™ and Jungle Stripes™ will be available. In addition, Betsoft’s many localised and translated games will also be accessible to Betsson customers.


Betsoft games are proven to attract and retain players across demographics and geolocations. The addition of in-game tool Take the Prize™ will also increase engagement across both individual games and operator promotions whilst strengthening customer loyalty.


Betsson Group is a multi-national company employing 2,200 people across 14 locations. Known for its multi-brand business model, customer service and exciting promotions, Betsson brings almost 60 years’ experience to the iGaming industry whilst keeping its offering fresh and relevant. Listed on the NASDAQ and licenced in Malta, Sweden and the UK as well as many other jurisdictions, Betsson is an acknowledged leader for responsible gaming behaviour.


Anastasia Bauer, Head of Account Management, Betsoft Gaming, said: ‘Betsoft Gaming has built its reputation for high quality slot releases through its constant innovation and pursuit of excellence. Having our products available across all of Betsson Group’s brands is a great opportunity and we are looking forward to developing our relationship further.’


Paul Malt, Head of Games, Betsson Group, added: ‘We look to work with content providers who share our commitment to delivering an exciting, innovative and safe gaming experience. Working with Betsoft is a great fit and we anticipate a smooth and positive relationship going forward.’


Betsoft’s portfolio is highly client-driven and mobile led. New releases are eagerly anticipated by players and the industry alike.

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