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kwiff advances app growth strategy with Adjust

Thursday, 18 May 2023

kwiff, the super-charged betting service, today announced that it is partnering with Adjust, a mobile measurement and analytics suite, to accelerate the growth of its native apps.

 

The integration of Adjust's SDK into kwiff's iOS and Android apps will optimise acquisition and measure user behaviour more accurately. Initially, the service will focus on tracking organic traffic across multiple events.

 

The decision to work with Adjust was made following a thorough research process that corroborated the belief that its coding and technology surpassed competitor services. In due course, kwiff will extend the service to include paid traffic for Apple Search Ads, Social campaigns, and In-app display ads.

 

Integral to the agreement was kwiff's commitment to providing the best mobile-first experience by ensuring players remain within the app rather than be taken through unnecessary steps.

 

Substantial investment has been made in kwiff's native apps to deliver superior performance, and Adjust will play a pivotal role in maximising returns by driving traffic and acquiring players. The existing affiliate marketing partnership with Income Access will seamlessly sit within kwiff’s and Adjust’s partnership and bring another layer of acquisition via a revenue share model.

 

kwiff's CEO, Charles Lee, commented: "Our native kwiff app design embodies our commitment to providing a mobile-first experience and ensuring a seamless sports betting journey. Working with Adjust means we can now acquire players through the app stores to complement our web traffic strategies.”

 

Alexandre Pham, Vice President of EMEA, Adjust, added: “We are delighted that kwiff has chosen to work with Adjust to accelerate the growth of its mobile apps. At Adjust, we know how fundamental effective measurement and optimisation is to the success of mobile apps, so we are excited to see kwiff utilise this insight to drive traffic and acquire new players.”

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