kwiff lands Seconds Out partnership to expand boxing reach

kwiff, the super-charged sports betting service, has expanded its boxing community reach by signing an advertising partnership with Seconds Out, one of the longest-established boxing channels on YouTube.

This collaboration signifies kwiff’s first major move into the boxing advertising space, aligning with a sport that is enjoying a relentless rise in popularity among adult audiences.

Seconds Out is an iconic platform in the boxing world, having built a highly engaged following that is reflected in its exclusive YouTube designation. Fans visiting youtube.com/boxing will be redirected directly to the Seconds Out page. This long-standing presence makes it the ideal platform for kwiff to connect with a passionate and knowledgeable audience.

In addition to the strategic business initiative, the two companies share several synergies rooted in professionalism, teamwork, and a commitment to responsible advertising. The Seconds Out team shares kwiff’s dedication to maximising the mutual value of this collaboration while ensuring advertising remains responsible and engaging for its audience.

Eaton Gate Gaming Director of Acquisition, Garry McGibbon, commented: "kwiff and Seconds Out are in the same corner when it comes to building meaningful relationships. Working with the team at Seconds Out has been a fantastic experience thanks to their professionalism and belief in responsible advertising goals.”

Robert Waterman, founder of Seconds Out, commented: “We are pleased to be working with a responsible company that shares our values and vision. Their support will help us “supercharge” our coverage and assist us in providing the very best content for our fans.”