top of page
Casino Games

iGaming News

ibd Gaming Source The Latest And Hottest iGaming News

NuxGame teams with customer-led CRM marketing solution Optimove

Wednesday, 5 October 2022


NuxGame teams with customer-led CRM marketing solution Optimove


LONDON – 5th October 2022: NuxGame, the experienced gaming and betting software provider, has struck a partnership with Optimove, the first customer-led CRM Marketing platform, in a bid to improve their one-to-one marketing capabilities.


The partnership enhances the ability of NuxGame’s operator portfolio to create deeper relationships with players and respond to their needs in real time, using tailored messages and offers across multiple channels, fuelling growth by ensuring customer satisfaction with every interaction. By orchestrating sophisticated personalized AI-mapped customer journeys at scale via Optimove’s multichannel marketing hub, operators can maximize retention rates and Customer Lifetime Value.


Optimove’s solutions ensure that marketing always starts with the customer, instead of a product or a promotion, and provide industry-specific tools to optimise campaigns for hundreds of leading consumer brands, including BetMGM, Entain, Bet365, and more.


NuxGame’s ability to further develop the personalisation strategy it provides serves as a testament to the recent growth of the provider, having signed deals with the likes of PartnerMatrix, Platipus Gaming and Ezugi.


Bar Konson, Head of Sales at NuxGame, said: “We’re thrilled to have combined with Optimove to deliver real-time marketing content to our valued operator partners.


“The brand’s focus on the delivery of highly personalised customer marketing messages to individual customers comes at a time of great relevance, and we look forward to the collaboration paying dividends.”


Dan de Souza, Director of Partnerships at Optimove, said: “We are delighted to have established an agreement with an experienced provider like NuxGame, and look forward to assisting them in delivering tailor-made campaigns to their clients.


"As competition in the iGaming space continues to increase, to stay ahead of the curve, it is more important than ever for operators to invest in retention through an innovative marketing strategy that starts with the player."


NuxGame provides client-orientated solutions to numerous market-leading operators through its turnkey, sport engine, website API, retail and legal services, delivering flexibility and a personalised approach at low costs.


For more information, please click here.


Notes to editors

For more information on this release or to arrange an interview please contact

About NuxGame

NuxGame is a recognised B2B solution provider in the iGaming industry, offering a variety of leading software solutions to its iGaming clients in regulated and emerging markets across the globe. Established in 2018, its B2B offering consists of a strong technical platform and a high-quality selection of casino games and sports betting tools, applying lightning-fast API technologies to implement them efficiently into a partner’s offering. NuxGame’s powerful sportsbook features 600+ custom-built odds and over 70,000 monthly sports events, while its casino offers a variety of games from 80+ of the industry’s leading providers, allowing the omni-channel platform provider to consistently deliver the finest playing experiences to its global audience.

About Optimove

Optimove is the first customer-led marketing platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.

Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, bet365, Entain, Sisal, Fortuna, Golden Nugget, and Pennsylvania Lottery.

For more information go to

More Recent News

bottom of page