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Optimove Research: Consumer Marketing Fatigue

Thursday, 23 February 2023

Learn What Causes Marketing Fatigue and How to Avoid it


With 66% of consumers wanting fewer marketing messages and 27%  feeling bombarded by marketing messages, the Optimove 2023 Consumer  Marketing Fatigue Survey clearly shows that less is often more in  marketing. The report reveals what factors impact marketing fatigue,  what customers expect from brands and suggests strategies to get it  right.


In the report you’ll find answers to:

  • What makes consumers unsubscribe?

  • What’s the most/least annoying marketing channel?

  • What percent of marketing emails do consumers open?

  • How important are relevancy and personalization?

  • Much more

Download your copy of the report

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