ibd Gaming Source The Latest And Hottest iGaming News
Soft2Bet strikes direct deal with Push Gaming
Thursday, 25 November 2021
Casino and sportsbook platform provider Soft2Bet has agreed yet another landmark deal by reaching a content integration agreement that will see Push Gaming’s portfolio of titles now accessible across the provider’s impressive network of brands.
With the significant deal in place, Soft2Bet will now benefit from Push’s entertainment-first range of games, including the recently released Fat Drac and the award winning Jammin’ Jars 2, as well as their upcoming release Fire Hopper along with many more to come.
Soft2Bet’s recently launched casino brand Cadabrus and the gamified sportsbook Betinia will now be able to offer an enhanced and diverse content offering to a wider audience across several key markets.
Soft2Bet will look to utilise the popularity of these new games to enhance its product portfolio and customer satisfaction level in core markets like Finland and Sweden.
Daniel Mitton, Head of Casino at Soft2Bet, said: Push Gaming boasts some of the most engaging titles in the industry and it’s fantastic to have them on board. Adding their games to our platform adds yet another string to our bow and gives operators peace of mind knowing they can share high-quality products with their customers.
“As a platform provider it’s our aim to build up one of the most comprehensive portfolios in the sector and this direct integration goes a long way to helping us achieve that goal.”
Fiona Hickey, Head of Sales at Push Gaming, said: “It’s a delight to be collaborating with Soft2Bet, a group that shares similar philosophies to Push in its entertainment and player-led focus.
“The agreement is going to see our content on a host of first-class platforms and fits perfectly with our expansion strategy.”