Gaming Innovation Group (GiG)

GiG’s platform is at the core of its business, built for innovation, to be adaptable to change and to provide a top-class customer experience and user journey.

At GiG, user experience is at the heart of everything it builds. GiG created its platform with a unique frontend and an agnostic approach, which gives operators flexibility when it comes to choosing the content and services that best suits their audience.

Built to deliver in regulated markets, GiG’s platform is integrated with the leading payment providers and is configurable with the major content providers. It boasts a unique frontend experience and is built mobile first to ensure that operators can provide their players with the same quality across all devices. Featuring real-time data, GiG’s platform provides operators with instant actionable insights, which allows them to make smarter business decisions about the future.

Specialising in bringing land-based operators online, through its platform, GiG offers a best-in-class omnichannel solution. Bringing together the retail and online worlds through a shared wallet and shared loyalty systems, and dual registration, providing its partners’ players with a seamless user experience while moving between land-based and digital operations.

GiG offers its partners a major competitive advantage via its industry-leading global media affiliate business. GiG Media helps its partners grow quickly by generating qualified leads through key digital marketing channels including SEM/PPC and SoMe.

Its media business operates a number of key websites including casinotopsonline.com and wsn.com, which targets potential players and connects them with operators online casino or sportsbook, via engaging content

With its Media managed service GiG takes care of it’s partners’ digital marketing campaigns for them, to generate high-quality traffic to their site. GiG’s media managed services provide a full package of the most valuable traffic sources covering all channels to make sure that every opportunity is captured (Google Ads, social media marketing, affiliation and SEO).

GiG’s conversion-focused team has extensive knowledge and experience of driving results for online casinos and with successfully supporting land-based casinos in their digital transformation. With its media managed services solution, GiG creates a proven acquisition model that specialises in following player journeys and focuses on customer experience, providing it’s partners with actionable, competitive insights to help make better decisions around your acquisition strategy.

Tailored to cover market-specific legislation and advertising standards, GiG’s self-service marketing compliance solution helps to manage and monitor affiliate advertising campaigns. It’s easy to use compliance solution scans web pages for content such as vital iGaming code red words (Win Now) links and regulatory requirements, across multiple jurisdictions allowing operators to Identify where to rectify their affiliates marketing promotions so they can remain in control of your marketing campaigns.

GiG puts the power in its partners’ hands, the flexibility built into its compliance solution enables its partners to create bespoke compliance checks that are tailor made to their needs and market. GiG Comply works by using its rules engine to analyse real snapshots from affiliate campaigns to provide operators with the promotional content that is being used in their brands promotions. Not only does this help operators ensure that they remain proactive but it also enables them to stay on top of any potential compliance threat or breach with a reactive approach.

Designed mobile-first, GiG’s sportsbook comes complete with over the counter retail betting and offers a wide range of digital content and sports events, which can be localised so that operators can adapt to their target market.

Operators can benefit from GiG’s sportsbook independently, or choose to integrate it with GiG’s platform solution, using either a managed trading service or our trading platform, which comes complete with a market screen, liability screen and bet ticker. Featuring an Intuitive Betslip promoting multi betting, real-time scoreboards, a comprehensive in-play offering and a suite of virtual sports betting options via our casino solution, GiG’s sportsbook supports all sport betting needs.

GiG is consistently optimising the user experience of its sportsbook based on its partners' feedback to ensure that it offers the best customer journey possible. GiG offers a selection of flexible sportsbook solutions to fit the needs of its partners’ business.