iGaming Glossary

CRM stands for Customer Relationship Management.

It refers to a business strategy and software system designed to manage a company's interactions with its customers, including customer data, communication history, and customer service records.

CRM is used to analyze customer behavior and preferences, build customer loyalty, and improve overall customer satisfaction. It can also help businesses to track sales leads, automate marketing processes, and provide more personalized customer support. The goal of CRM is to improve customer relationships and increase sales and revenue over time.