Betfair Gains License And Launches In Colombia

Betfair, part of Flutter Entertainment plc, has launched its online sportsbetting and gaming products in Colombia. 

The launch follows receipt of a license to operate from Colombia’s gambling regulator Coljuegos in December last year. 

The new framework gives players based in Colombia full access to sports  betting, casino and virtualgaming products at Betfair.com.co. 

The products will be available across desktop and mobile devices. The Colombian market has grown significantly in the past five years. 

As the first regulated online gaming market in Latin America, Colombia is paving the way for gambling regulation on the continent and holds a huge  amount of growth potential for licensed operators. 

Betfair already benefits from a significant presence in South American football as an official sponsor of the two main CONMEBOL annual tournaments, Copa Sudamericana and Copa Libertadores.

Commenting on the  announcement, Dan Taylor, CEO of Flutter International, a division of Flutter Entertainment, said: “We’re proud to have been awarded a license by Coljuegos and to offer our range of Betfair gaming and sportsbook products to customers in Colombia. 

The launch is in line with ours trategy to grow in international markets and our commitment to bring  the best products and safest gambling experience to life for Colombian customers.”