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ibd Gaming Source The Latest And Hottest iGaming News reports record-shattering month in January 2022

Tuesday, 8 February 2022

UK free bets portal,, has reported a record month in January 2022, having boosted its user numbers by a substantial 45%, year-on-year.


The aggregator business, which provides bettors with up-to-the-minute offers from UK operators, has credited powerful platform updates and the onboarding of new partners for the accelerated growth period it finds itself in.


"Major platform updates have allowed us to offer a 360 service to partners and players alike" comments Steve Gummer, Director of the business.


'We have invested heavily in the development of 2.0 and it has undoubtedly paid off. As well as seeing a significant spike in user engagement and affiliate activity, we have developed some exciting partnerships with both new and established operators. This level of traction has enabled us to offer a diverse range of content to our growing community of bettors, positioning as a reliable resource for safe betting services and information". has, in recent months, secured deals with operators such as The Pools, FanTeam, Kwiff, Highbet and EnergyBet, with the brand showing an inherent passion for profiling the new wave of bookmakers entering the UK space. This includes crypto bookmakers, esports betting sites and disruptive businesses offering unique services to the British betting community. continues to work with more established brands too, having developed partnerships with William Hill, Bet365, Paddy Power, Betfred and the likes.


Abigail Moses, Head of Content for, is thrilled to have started 2022 on such a strong footing.


"This record month is reflective of our teams’ focus on driving our burgeoning portfolio of affiliation brands. This is supported by the numerous updates and innovative features added to in recent months.


“We look forward to continuing to service our passionate community of sports fans and delivering timely content via our numerous channels. 2022 is all about growth and with this record month under our belt, we are well on our way to meeting our market potential even sooner than projected".


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