iBet Directory and SBC announce strategic partnership

SBC and iBet Directory have agreed a deal that sees the fast-growing igaming and sports betting directory become a Premium Strategic Partner for SBC’s 2020 programme of industry-leading events. iBet Directory, which is shortlisted in the Best Affiliate Product Innovation category at the SBC Awards 2019, has relationships with more than 300 brands in the sector and a profile that generates traffic from over 60 countries. Working in partnership with iBet Directory will help to drive awareness of SBC’s busy schedule of industry events, which next year includes CasinoBeats Malta, Betting on Sports America, Betting on Sports Europe and the inaugural SBC Summit. Lloyd Richman, Managing Director of iBet Directory, said: “We’re thrilled to become a strategic partner of SBC, a major player in the industry with a reputation for staging world-class events. “SBC’s 2020 schedule is fantastic, and we’re really looking forward to participating in their big events and to meeting the high-level industry executives who comprise such a large part of the audience.” Dennis Algreen, Marketing Director of SBC, said: “We’re always keen to work with ambitious, fast-growing businesses, so we’re delighted to have signed a partnership deal with iBet Directory. “They’ve already demonstrated an ability to work successfully with big names in the industry and to reach a large audience, so this arrangement will help us to engage with an even greater number of people who could benefit from attending our market-leading events.” The second edition of CasinoBeats Malta, which is in a greatly expanded form, takes place at the InterContinental Malta from 24-26 March, before SBC’s schedule continues with the second Betting on Sports America at New Jersey’s Meadowlands Exposition Center on 28-30 April, and Betting on Sports Europe at Stamford Bridge, London from 2-4 June. Those events will be followed on 8-11 September by the largest event the company has ever staged, the SBC Summit at Fira de Barcelona. It will feature 14 content tracks covering issues including the future of sports betting and gaming, payments, safer gambling, innovation, sports data, technological innovation and sponsorship, together with an 18,000 sqm exhibition and a selection of SBC’s renowned evening networking parties.