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Interactive Gaming Group appoints Cristina Niculae as CEO

Tuesday, 26 January 2021

Interactive Gaming Group is pleased to announce the appointment of Cristina Niculae as Chief Executive Officer. 

Cristina has held a number of leadership roles for the past 17 years and scaled several business units worldwide, in companies such as Oracle or Ericsson. Recently, she held the role of Chief Strategy Officer at GiG which she joined in 2017 as Chief Operating Officer of the B2B business, iGaming Cloud, and was instrumental in structuring the group strategically and operationally. 

Cristina has been recognised with a number of awards throughout her career and was named by iGaming Business in the Top 5 to watch Most Influential Women in iGaming Industry 2019. 

The Founders of Interactive Gaming Group say: “We believe that Cristina is the perfect person to enable Interactive Gaming Group to scale to the next level and become a leading power-player in the iGaming industry.” 

Cristina says:  “I am delighted to accept the role as CEO of Interactive Gaming Group and lead the company into its next phase of growth. I have been impressed by the innovative and experienced founding team and I believe in this motivated and highly skilled group of people driven by a mission to rapidly become the best streaming affiliate in the industry. The global live game streaming market topped USD 40B in 2019 and is estimated to have reached 50B in 2020. The market is expected to grow at a CAGR of 20% during the 2020-2027 forecast period. 

A constantly increasing time of our lives is being spent in digital, immersive, interactive experiences. Consumers are not settling for linear entertainment anymore; they want to be explorers and creators of their own gaming experience. The current advancements in technology are allowing today’s visionaries to build an exciting future of interactive gaming. 

Entire generations are now forming virtual communities where anyone can share interesting gaming moments. Massive worldwide audiences are following streamers for a glimpse of an experience prior to trying it out themselves. What used to be an experience shared with a limited group of friends can now reach diverse audiences worldwide creating new business potential. In the casino space, rapid digitalisation and increased competition between online casinos are creating a strong value proposition for what streaming communities have to offer. 

Therefore, I feel inspired by the tremendous potential of Interactive Gaming Group to innovate and create long term value in this exciting space. In my new role, I will be focusing on building the company vision and culture, optimize processes to nurture talent and innovation, establish new strategic partnerships and create a clear strategy for sustainable growth.”

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